MOUNTAIN DEW’S DEWMOCRACY 2.0 CAMPAIGN
HARNESSES THE TRUE POWER OF SOCIAL MEDIA
HARNESSES THE TRUE POWER OF SOCIAL MEDIA
Brand Enables Passionate Consumers to Develop Three New Beverages
The DEWmocracy 2.0 campaign has involved regular fans and "Uber Fans" every step of the way; the media event was no exception.DIE-HARD DEWlabs members at the NYC event
PURCHASE, N.Y., Dec. 16, 2009 – PepsiCo’s Mountain Dew today unveiled the details of its DEWmocracy program; a comprehensive open communications platform that relies on the collective intelligence of loyal consumers to shape the direction of the brand and Mountain Dew innovation pipeline. The current project, DEWmocracy 2, which launched in July 2009, is a twelve month, seven stage campaign that will result in the production of a completely user generated Mountain Dew beverage.
Check out the DEWmocracy Media Hub for more details.
thats me in the picture, cool
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